Business & Side Hustles
For the side hustlerorthe one still thinking about it
2026
2025
Side Hustles Matter Long Before They Matter
Side projects start small and forgettable, but that's where many careers begin. The point isn't what your side hustle becomes, it's who you become doing it.
Connecting Old Skills
My copywriting started in law school. Skills don't retire, they transfer. If you're starting something new, you're not unqualified. You're repurposing.
Unlock The Vault
Hoarding your best ideas doesn't build value, sharing them does. If that's what you give away free, imagine what you charge for. Unlock the vault.
Zero Marginal Cost
Before the internet, every extra customer cost you something. Now one blog, podcast or course can reach millions for free. Make something worth multiplying.
Never Again
Squeeze too hard in a negotiation and people leave thinking "never again." Winning the deal can cost you the relationship. Only one of them grows over time.
The Costly Blind Spot of DIY
Mowing your own lawn feels thrifty. But every hour of DIY is time not spent building your business. Is that really the bargain you think it is?
The Tangible Manifestation Of An Idea
You had the billion-dollar idea and someone else built it. The world doesn't reward who thought of it first. It rewards who makes it real.
This is Not What I Signed Up For
At 25 I launched a tech magazine to play with gadgets. It turned out my real job was selling ads. Know what sits below the surface of a passion business.
2024
Data, the Drunk and the Lamppost
A friend wanted to start a t-shirt business and ignored every warning sign. When plans fail we say we missed something. Usually we saw it and chose not to look.
The Time-Money Trade
"Never trade time for money" makes salaried workers feel like failures. A job that supports your life and goals isn't failure. Trade your time as you wish.
False Economies
Cheap shoes, a skipped car service, a budget desk chair. Short-term savings often lead to long-term costs. You save money now but you always pay in the end.
"Gone Fishing"
Dreaming of turning a hobby into a living? Leisure works because it balances work. Before you go fishing permanently, remember that to fishers it's just work.
2023
Beware The Bulk Discount
"Buy more, save more" sounds like a deal. Unless you planned to buy three in the first place, you're not saving more. You're simply spending more.
An Average Problem
Averages are neat and easy to share. They also flatten the outliers that matter most. Why you need to look past the average to see what's really happening.
Designing Backwards
We spend months building and minutes on how to sell it. Figure out how you'll sell the thing before you build it. No good reasons to buy? Don't make it.
The Hidden Cost of Doing Nothing
Saying no saves time and money, so it feels safe. But inaction always has a cost. The opportunities you surrender may prove more costly in the long run.
Rethinking Free
Hoarding knowledge is a losing game when information is everywhere. Giving it away builds trust and influence, which are worth far more than what you hold back.
The 80-20 of Side Hustles
The 80-20 rule says focus on what pays most. A new side hustle will always feel inefficient next to your day job. Don't let that stop you pursuing it.
Your Competitors Are Not The Enemy
Competitors prove your idea has value. The real enemy is customer apathy. Stop trying to beat the competition. Customers pay you. Competitors don't.