LinkedIn

For the quietly ambitiousorthe chronically unfollowed

2026

  1. Sep 152 min read

    The Magic X

    A magician's trick fooled eight adults because the X was already in her palm. The best connections on LinkedIn work the same way, set up long before you ask.

  2. Aug 42 min read

    Sticky Floors and a Broken Mic Stand

    I saw my favourite band at a half-empty uni bar and I'm still a fan 30 years later. Why LinkedIn now rewards slow accumulation over the first-hour spike.

  3. Mar 32 min read

    Not Counting Followers

    I used to check my follower count every other day. When you track a number closely, it stops measuring progress and starts measuring your mood.

2023

  1. Sep 192 min read

    No One Cares

    Afraid to publish your first post? The truth is nobody cares yet. That's bad news for growth but great news for beginners. It's your freedom to experiment.

  2. Jun 272 min read

    No Free Billboards

    TV, radio and billboards never offered free reach. Social platforms still do, even as it declines. Organic reach is a gift, not a given right.

  3. May 232 min read

    Perfect'ish

    Perfection eluded me in a recent LinkedIn post. What happened next, and why perfect'ish is usually good enough.

2022

  1. Dec 61 min read

    Attention Redirection

    A faster way to grow on LinkedIn than chasing viral posts. Find attention focused elsewhere and redirect it to your profile with thoughtful comments.

  2. Oct 115 min read

    The Secret Reason Why LinkedIn Comments Grow Your Network

    On LinkedIn your comments show up in your connections' feeds, even if they don't follow the original poster. Why commenting grows your network faster.

  3. Sep 205 min read

    What Happens After You Go Viral

    I've had my share of viral LinkedIn posts, starting in 2020 with one about my daughter's prize-giving. What actually happens after you go viral.

  4. Sep 65 min read

    The Secret To Consistent Content Creation For Social Media

    How to build a content creation model you can keep up while running a business. Publishing consistently doesn't mean creating everything from scratch.

  5. Aug 165 min read

    LinkedIn Cheat Codes Revealed

    Growing on LinkedIn feels like a game with hidden rules. How the algorithm decides what's good, and the signals that get your posts shown to more people.

  6. Aug 25 min read

    Five Lessons From 21 Million Views on TikTok

    I posted a video with zero followers and woke up to 15 million views. Five lessons from going viral on TikTok and how to pick the right platforms.

  7. Jul 195 min read

    Write a LinkedIn Headline That Demands Attention

    Your LinkedIn headline is your most visible real estate. A step-by-step guide to writing a clear, compelling headline in 220 characters or less.